Daytona Beach has a shiny new thing (we all love shiny and new, right?) at its main entrance. This new thing is so big that designers had to consider the curvature of the Earth when running models of the nearly mile-long stadium. The Daytona Rising project at Daytona International Speedway took thousands of workers, millions of man hours over 31-months and $400 million to complete. Daytona Rising features "vertical transportation options" - that's elevators and escalators to most of us -.